About The Dream
You’ll probably be asking the question “What’s ‘The Dream‘” – Well, that’s the name I’ve given to my long-term goals. What I intend to achieve and what I am working on accomplishing now.
I wondered if some of this was too personal – if some parts might unintentionally come across as arrogant or selfish; but I decided that I’ve always enjoyed it when people honestly and passionately explain what they want to achieve with their lives, so maybe other people will too. I’m not intending to be arrogant – only ambitious!
I warn you: some of this might seem a little idealistic, but I suppose that’s the kind of person I am.
So, here goes – The Dream as of 2011…
I want to change things. I want to build things. I want to share things. I want to encourage people; to motivate and inspire them. Being a logical kind of person, I feel the need to be more specific.
In the following, “Long Term” refers to August 24th, 2017, which is when I turn 30. I figured that’d do for an arbitrary target. Each Short term target refers to 1st Jan 2012, since I compiled this on 1st Jan 2011, it seemed appropriate.
Things I dream of achieving…
Build a community of like-minded, hard working people that actively enjoy learning new things.
Long Term Target: 1,000,000 members
I want to build a community of people that want to learn more about their interests. People that want to teach other people as well to give back. I want it to be a fluid, collaborative, living community that is constantly trying out new ideas and pushing the boundaries of education.
I want the community to help develop itself. I want the community to promote and recognise upcoming talent and to be a fun, competitive yet friendly atmosphere. Growing up, some of my best memories where those of trying to out-do friends in tests/video games/sports days. A little bit of healthy competition can really help to push you.
I want the community to have easy access to learning materials, resources and inspiration. I want it to encourage the broadening of horizons and networking with other like-minded people.
Short Term Target: 25,000 Boyinaband forum members
I’m going to continue encouraging people to sign up to the boyinaband forum with:
- Regular forum meetings
- Promotion in update videos and on the boyinaband.com site
- Closer integration with boyinaband.com between the forum and the blog
This will provide a stable ground for further growth in 2012 into a bigger community with more resources available to the members.
Build a website that is in Alexa.com’s Top 500 most popular websites list.
Long Term Target: 3,000,000,000 page-views in a year
I want the boyinaband site to be a go-to source for music production techniques. I want it to be the site that helps people go from absolute beginner to the point where they can recognise they’re making professional quality music.
I want it to be a community driven, yet quality-controlled site, with moderators ensuring the content is all useful. I want it to provide a wide variety of content – from screen captured tutorials to entertaining performance videos and quirky, funny music-related skits.
I want it to have exclusive interviews that are really in-depth with the best and most famous producers in the world. I want the community to be dedicated to helping develop the site because they’ve found it useful themselves.
If the online audience for music production is secured, moving into free education for other audiences is a potential option.
Short Term Target: 10,000,000 page-views in a year
I’m going to continue to put out new, quality content such as:
- Regular tutorials
- Viewer Q&A
- Another secret type that I want to be a surprise
Along with promoting the site on forums, directories and content-findy sites like stumbleupon and reddit.
Socially Responsible Business
Build a successful business that is driven by educating, inspiring and organising people.
Long Term Target: Employ 20 People
I want to have a successful business that provides free education to the internet, puts out entertaining skits and tries out several different forward-thinking ideas.
I want to employ several people to write high quality content and be the faces of different websites in the same way I’m the face of boyinaband. I want to constantly try new ideas and encourage an environment that thinks more about what people would find useful rather than what would be profitable.
Profit should still be important, however – it’s not a charity, so should still find innovative methods of making money while still giving things away for free. Sponsorships from companies we like, affiliate schemes and paid lessons/tutorials for instance.
Short Term Target: Employ 1 person
Earn enough money from boyinaband to employ the first other person in the company.
Work on establishing new relationships and maintaining existing relationships with companies and growing boyinaband.com so advertisements and affiliate schemes increase the income to the point where it’s financially viable to take someone on board.
Work hard until I’m rich enough to be able to be ridiculously philanthropic and not worry about money.
Long Term Target: Become a Millionaire
Any big, world-changing idea will probably cost a lot of money to implement. By having this much money, I’ll be able to stop worrying about finances personally so I can concentrate on the rest of my life, on helping other people out and on investing money into philanthropic projects.
Plus, I’ll be able to cover 50 cent’s “I get money” without feeling ironic.
Short Term Target: Be richer than I am now
(I do have a numerical target, but I’m not going to go into that much detail on the internet!)
Save money that I earn, begin learning about investments and don’t spend too much.
Be seen as an important person so I can promote things more important than myself.
Long Term Target: 1,000,000 Twitter Followers
Obviously Twitter isn’t the be-all and end-all of measuring influence, but it’s a simple and effective place to start.
Along with money, any world-changing idea will require influence. Without people helping to promote an idea, it’s only going to go so far.
With a large following of people who respect my ideas and opinions, I’ll be able to make things happen in any projects I undertake.
Short Term Target: 1,000 Twitter Followers
Promoting my twitter through boyinaband and YAWA, making regular tweets I think people will find interesting and running Q&A sessions on my twitter will all help to make my following grow.
You and What Army
Get my band “You and What Army” world famous and blog about everything I learn on the way.
Long Term Target: 1,000,000 Facebook Fans
Another band that can do sold out world tours has over 1 million Facebook fans
I dream of performing on stage regularly to thousands of people, making new music that people are excited about hearing, listening to people rapping my words back at me and looking forward to YAWA shows.
I’d like to record in a professional studio, get experience with agents, managers and the inside of the music industry – then share that information with the world.
Short Term Target: 25,000 Facebook Fans
This can be achieved if we get support slots for two more major tours this year.
Combining this with writing and releasing new songs and keeping the existing fan-base happy with continual content, this is an achievable target.
Become a professional music producer.
Long Term Target: Be able to recognise my production as professional quality
As good as Celldweller/Pendulum/Periphery
I’d like to be able to play my music side by side with another professional artist and think that it was just as good in quality. And for other people (both music producers and casual listeners) to also recognise that.
Then I’ll be able to provide the education I wish I had at the start of my journey as a producer.
Short Term Target: Keep learning
Keep looking at tutorials for different styles of music. Post my songs on forums and ask for the opinions of others.
Be in the top 100 most subscribed YouTubers.
Long Term Target: 100,000 YouTube Subscribers
YouTube is the biggest video format in the world; bigger than any single TV channel as well as the second biggest search engine in the world after Google.
At present, there is no-one in the top 100 to represent the massive amount of people who want to be music producers. I want to take that position, exposing the people on YouTube to all this free content, inspiring them to make music and giving them the knowledge to do so.
This will ensure my videos get out to a large audience and as such are promoted to loads of people who would find them useful or entertaining.
Short Term Target: 15,000 Subscribers
By continuing to make videos that are of varying topics that people are searching for and the current audience will find relevant, the subscribers should grow.
There are more things that I want to achieve, but I couldn’t possibly list them all without both babbling on into infinity and sounding like Bono. I’ve stuck to things I’m directly working on now – I want to start by making a difference to the music world, to help people and to encourage other people to do the same.
I’ve seen wonderful communities on the internet created by hard working people so I know it can be done – I just want to provide a resource for musicians everywhere so they can fully realise the potential of their talent without having to have a rich uncle die in mysterious circumstances.
If you feel you want to help to achieve The Dream then there are a few things you can do.
If you are a musician, you can join the forum and get involved in the community – post your music, give opinions on other people’s songs and just share your ideas and knowledge.
If you want to get involved more actively in creating content, don’t hesitate to head over to the contact page and send me an e-mail with your ideas and any examples of your work that might be relevant!
If you are interested, or have any thoughts after reading this page (whether it’s about methods of achieving goals, whether you think it’s unrealistic or whatever) let me know what you think of the dream – only by discussing it and doing it will I be able to refine it.
One way you can help no matter what your situation is by spending some time to donate to the site – it’ll help with running it and allow me to keep producing content for free for everyone to enjoy.