JannikR wrote:Yeah I get your point, but I'm still not sure if the ad is about football or cars. It's literally that random.
Well... Doesn't matter, what the video is about... Everybody will remeber it as "that KIA ad". So KIA is burned into the brains of the people...
And most Coke ads i know only say coke at the ending at well... If this video said "KIAKIAKIAKIAKIAKIAKIAKIAKIAKIAKIAKIAKIAKIA" from beginning to ending it just would be annoying. But in this case they build a quite impressive video with appealing visuals and contemporary pop music.
The clip works. KIA is one of the sponsors of the european championship so there is a relation atm...
I don't see how this could be counted as a bad ad... It's most certainly better than 95% of the other ads here in germany...


