Kia's new ad

[ReSet]

Eugh. Way to ruin a decent song and deafen a load of headphone users in the process. Why put a load of unmixed random laser noises in? it's completely retarded.
'Hey, Flux Pavilion are dubstep, right? Laser noises are dubstep too, right? Let's just smush em together with no technical proficiency, because it doesn't matter. DUBSTEP GETZ LIEK LOADZ OF VIEWZ ON YOOTUBE HUR DUR'

Fuck you Kia.

[runemopar]

Ugh this is what happens when good sound design, bad mixing and terrible direction comes together.

I do video editing as a hobby and it's 400% more effective to just sync up your video with the impactful bits of the track instead of faking the impact... This just sounds unnatural

[xTherebythetrees]

I suppose the people making this weren't completely happy with the song alone, so they decided to add some extra..
bad "remix" is bad.. But i kinda like the idea of the mainstream media being more hip, now if only they would start commercializing Wonky, I would be psyched.

[JannikR]

What the fuck did I just watch

This makes more sense

[MnilinM]

This makes more sense

+1

[AnalogAesthetics]

Personally, I thought this made more sense.

[izotonik]

it was a wise change imo. millions of tvs have a crappy thin sound. lasers would sound like a nightmare.
this ad will kick in home theater systems.

I don't know why but I dont like brostep nor complextro on ads. I find them distractive. ad music should engage people and make them focus on the product.
some brands are trying to make like.. edgy super tech futuristic ads. good luck.

now there's this fever of big brand sponsorships.. spreading to edm music events. soon we'll have euro half time shows like in superbowl. the ultimate sellouts taking over #facepalm

[Rmonik]

Although i cannot watch right now, you do realise this ad has accomplished exactly what it was designed for, right? It got noticed, people are talking about it. That's all an ad is about. Explanation about the product is way less important.

[JannikR]

Yeah I get your point, but I'm still not sure if the ad is about football or cars. It's literally that random.

[DAST]

Personally, I thought this made more sense.

I don't kid you when I say I watched this video about 4 times straight.
I don't know why...but I was just amazed by it. It took several times to soak into my brain haha.